Robert Chavez, President & CEO Hermès North America and treasurer of the Luxury Education Founation, at the presentations of "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

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Ketty Maisonrouge, adjunct professor at Columbia Business School and president of the Luxury Education Foundation; Jessica Corr, assistant professor of design at Parsons the New School for Design; and Alison Mears, dean of the School of Design Strategies at Parsons at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

Maz Zouhairi, president and CEO of Lalique North America with Luxury Education Foundation Scholarship Award 2014 recipients, from left, Zoe Taran, LinJia Zhuo, Shiri Melumad and Jaeyeon Chung.

Team Cartier, with Julie Kepinski, director of marketing at Cartier North America and Hugues de Pins, vice president of marketing and communications of Cartier North America at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

Team Van Cleef and Arples at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

Team Ferragamo with Linda Russell, senior vice president of merchandising and marketing, and Vincent Ottomanelli CEO and regional director of Ferragamo at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

Team Lalique with Maz Zouhairi, president and CEO of Lalique North America; Maggie Wei, marketing director of Lalique North America; and Brooks Hutson, special markets manager at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

(Front) Alison Mears, dean of the School of Design Strategies at Parsons The New School for Design and Kay Unger, chair of the Board at Parsons, at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

Team Cadillac with Jim Vurpillat, CMO: Global of Cadillac at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

Students from Ferragamo team at "The Design and Marketing of Luxury Goods" on Tuesday, Dec. 9.

Students Team with Luxury Brands to Unveil Marketing and Design Strategies

What can some of the world’s most successful luxury goods companies learn from design and marketing students?

A lot, apparently, as students in the Design and Marketing of Luxury Products—an interdisciplinary program hosted by the Luxury Education Foundation—unveiled their design and marketing strategies for high-end brands before an audience at Columbia Business School Tuesday.

The presentations were the culmination of a semester-long class in which students from Parsons The New School for Design and Columbia Business School collaboratively developed concepts for Ferragamo, Van Cleef & Arpels, Cadillac, Cartier and Lalique.

“Intensive, challenging, hands-on design experience is central to Parsons’ educational approach—and that is why we were so excited to continue our ongoing relationship with the Luxury Education Foundation,” said Joel Towers, Executive Dean of Parsons The New School for Design.

The program benefits both students and businesses: Students learn from senior executives at the world’s leading luxury goods companies; businesses benefit from an influx of creative energy that leads to fresh new concepts.