There are few universities that offer students the chance to study game design alongside piano performance, or learn how to design a dress as well as design sustainable cities. But at The New School, where learning is driven by cross-disciplinary collaboration, such opportunities abound. The benefits of that approach can be measured in the success of New School students — bold innovators who have an impact on the world and solve the most pressing social issues of our time.
Many of them are showcased in New Paths, a new university advertising campaign that was recently featured in the pages The New York Times, Teen Vogue, and Uproxx.
“I never anticipated transforming into an avid environmentalist, a social entrepreneur, and an advocate for change through design, but could not be happier with the path I took at Parsons,” says Kendall Warson, Fashion Design ’17. “The students emanate the spirit of the New School and their testimonials help communicate what New School is all about!”
The campaign features 17 diverse students from every school, including a BAFA student studying Integrated Design at Parsons and Theater at Eugene Lang, an aspiring singer/actress from Mannes School of Music, and an activist studying Organizational Management. In the short videos that accompany the print advertisements, the featured students read excerpts from their admissions essays, and expound on the many ways The New School has helped them grow as critical thinkers and creators.
“The videos show the authenticity of students telling their own, very personal stories of how The New School has shaped their academic paths,” says Leslie Goldman, Senior Director of Creative Strategies at The New School. “Our hope is that anyone watching these videos comes away with the idea that The New School is a place that frees students from conventional academic boundaries.”
Partnering with The New York Times and Teen Vogue allowed the campaign to reach new audiences in new ways, with each media outlet creating original content in partnership with The New School, including custom graphics, illustrations, and interviews. Rohil Aniuth, Design and Technology ’19, who is featured in The New York Times with his handheld camera against, was interviewed about his aspirations as a filmmaker.
“There’s more value in creating things that provide opportunities for people to feel a part of something than there is in providing things that people can just be a fan of,” Aniuth says in the interview.
For John Hanson, Economics ’19, participating in the campaign was a way for new and prospective students to learn about The New School from a student perspective — and highlight what makes the university an ideal place to learn.
“As students, we just went through the same process as the students we are trying to reach, so we understand more acutely the stresses and pressures that high school seniors face,” he says. “The New School has taught me that an interdisciplinary world with interdisciplinary problems requires cross-disciplinary doers and thinkers.”