Over the last semester, students in in Parsons’ MFA Industrial Design and BFA Product Design have been working with Roche Bobois, a world leader in furniture design and distribution, to design functional, full-scale seating devices aimed at reinvigorating “the cultural and historical rituals of resting, gathering, and nourishing the body.”
The partnership recently culminated in a design review in which three teams of students were named the winners of the fifth edition of Roche Bobois’ Design Awards competition. The students and their designs areMFA Industrial Design students Weiran Chen and George Plionis (Cairn), BFA Product Design students Lorraine Chen and Po Yuan Wang (Plus One), and MFA Industrial Design students Liujingzi Jiang and Lee Chi-Hao (Asy).
One those three projects will be prototyped in Europe and presented during Roche Bobois’ internal Spring 2018 Market and potentially manufactured for retail in the brand’s worldwide network as part of its Fall-Winter 2018 Collection.
Judges for the review, which took place in the University Center’s Starr Foundation Hall, were Robert Kirkbride, dean of the School of Constructed Environments; Daniel Michalik, program director of MFA Product Design; Rama Chorpash, director of MFA Industrial Design; Nicolas Roche, creative director of Roche Bobois; Gilles Bonan, CEO of Roche Bobois; Jennifer Barre, marketing director of Roche Bobois; Stephen Burks, industrial designer; and Barry Richards, principal and studio leader at Rockwell Group.
The prototypes were judges on innovation and creativity, functionality, understanding of the Roche Bobois brand, commercial potential, technical feasibility, sustainability, and ecological responsibility.