Lazaro Hernandez and Jack McCollough are the design minds behind Proenza Schouler who met while students at Parsons The New School for Design in New York, where they convinced their thesis professors to let them collaborate on their senior thesis collection in 2002. The collection caught the attention of Barney’s New York who purchased the collection in full for it’s sophisticated and unique style. The two went on to start their own fashion label named after the maiden names of their mothers: Proenza and Schouler.
Just in time for Paris Fashion Week Le Bon Marché Rive Gauche invited the New York based designers to showcase their work over the years in a retrospective in the popular Parisian department store. The exhibition covers their work dating back to 2005 (their earlier collections were sold to help finance the label). In addition to taking over the ground floor gallery space, the designers’ work also appears in the exterior windows (most visible at night as the clothes become illuminated), the passageway that connects both buildings, in a 5 minute biographical video, and through a capsule collection of knits, t-shirts and accessories created exclusively for Le Bon Marché.
All told, 24 silhouettes illustrate the range of styles in each collection, divided into thematic inspiration: artisanal, new classics, new American luxury, nature, color and urbanism. In the 5 minute video that accompanies the show, the designers point out that the collections are often autobiographical, where even a trip to Bora Bora becomes clear in one collection. In addition to the collaboration of Hernandez and McCollough, each piece draws from multiple reference points to create collections all their own.
Proenza Schouler at Le Bon Marché (through 22nd March 2014)
FREE and open to the public
Le Bon Marché is open Monday – Saturday 10am – 8pm, and until 10pm on Thursday and Friday
24 Rue de Sèvres, 75007 Paris (map)
metro: Sevrès-Babylonne (line 10, 12), Saint-Placide (line 4)