Learn the Fashion Business Essentials with Parsons, WWD, and Yellowbrick
Explore the innovation and changes happening across the fashion industry with Fashion Business Essentials, a new program created by Parsons School of Design, in collaboration with WWD, the leading source of news and analysis for the fashion, beauty, and retail industries, and the New York-based education platform Yellowbrick. Designed especially for those with non-traditional backgrounds in the fashion industry, Fashion Business Essentials provides instruction in key skills such as effective uses of information technology, strategic business planning, decision-making, planning management, brand development, and effective communications within organizations.
More than 15 hours of instruction and project time are provided across five modules: “Entrepreneurship and the Fashion System,” “Managing Fashion Production,” “Fashion Branding,” “Marketing Strategies,” and “Retailing and Distribution.” Instruction is led by Parsons faculty, along with fashion insiders and experts, including Keanan Duffty, Director of Fashion Programs, Parsons; Khary Simon, Vice President at The Premiere Group, Parsons Faculty; Jasmine S. Young, Vice President of Operations at Ami Colé; Sydney Price, Founder & CEO, The Knew Purpose, Parsons Faculty; Rick Helfenbein, Retail & Fashion Industry Consultant, Former Chairman, President & CEO of the American Apparel & Footwear Association; and many more.
“The fashion industry has endured many challenges over the past year and we see its recovery as an opportunity to bring more diverse voices into the ranks,” said Ben Barry, incoming Dean of the School of Fashion at The New School’s Parsons School of Design. “In this program, we’re building opportunities for talent who hail from non-traditional backgrounds in the fashion industry, and we’re furthering our mission to change the fashion education experience for the better.”
“WWD has been covering the Fashion industry since 1910, and few if any years have been more disruptive to the industry than 2020 was. However, where there’s disruption, there’s opportunity,” added Amanda Smith, President of Fairchild Media. “This is a chance for a whole new generation of talent to join us in reimagining the industry in bigger and better ways. By partnering with Parsons and Yellowbrick, we’re helping educate the next generation and we’re excited to tap our staff’s extensive knowledge in providing that education.”
Visitors to www.yellowbrick.co/FashionBusiness can sign up for an exclusive preview of the program. The first group of students will be admitted to Fashion Business Essentials later this month.