New School News Redesign Sparks 33% Readership Jump

Where can New York’s 8th graders go to get information on the process of applying for the perfect high school? Where can parents find for facts to help with the elementary school search? One resource that has proven valuable for parents and students alike is, a project of the Center for New York City Affairs at The New School, an independent, free resource for information regarding New York City’s public schools.

In September,’s editors redesigned the website in hopes of improving accessibility in order to increase engagement and expand readership. These features included a built-in Google translate software, allowing the site to be converted to over 50 different languages, tips on special education and video content that offers detailed information on the New York City school system. These additions as well as the websites redesign have lead to breaking viewership records.

Typically has an increase in viewership around March, due to the 8th grade class researching various admissions criteria for the cities high schools but this years the sites readership is particularly high, assures Clara Hemphill, the site’s senior editor, noting, We had 140,000 unique visitors to the site in the past 30 days, compared to about 105,000 for the same period last year.,

This increase in readership is in no small part due to the efforts of those at who have been busy ensuring that high school profiles are updated constantly and that there are slideshow features of individual schools. In addition, Hemphill also credits the organizations outreach within the New York City community. We’ve also had workshops for parents in Brooklyn, Harlem and at the New School and I think it’s paying off.,

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