New School News

Students Team with Luxury Brands to Unveil Marketing and Design Strategies

What can some of the world’s most successful luxury goods companies learn from design and marketing students?

A lot, apparently, as students in the Design and Marketing of Luxury Products—an interdisciplinary program hosted by the Luxury Education Foundation—unveiled their design and marketing strategies for high-end brands before an audience at Columbia Business School Tuesday.

The presentations were the culmination of a semester-long class in which students from Parsons The New School for Design and Columbia Business School collaboratively developed concepts for Ferragamo, Van Cleef & Arpels, Cadillac, Cartier and Lalique.

“Intensive, challenging, hands-on design experience is central to Parsons’ educational approach—and that is why we were so excited to continue our ongoing relationship with the Luxury Education Foundation,” said Joel Towers, Executive Dean of Parsons The New School for Design.

The program benefits both students and businesses: Students learn from senior executives at the world’s leading luxury goods companies; businesses benefit from an influx of creative energy that leads to fresh new concepts.

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