New School News

Joseph Urban and the construction of 66 West 12th Street Building gave The New School its first permanent home...

A Building With Personality

“On West Twelfth Street, between Fifth and Sixth Avenues, you will see a new and peculiar looking building, if the snowstorm permits. Its nature and purpose will be a trifle difficult to guess at first, for no structure of the sort will ever have met your eye before. But if your gaze strays down far enough, you will perceive that it is the new home of the New School for Social Research.” That was the beginning of the New York City Post’s article of December 30, 1930, promoting the opening of the school’s new building at 66 West 12th Street. 

Alvin Johnson / J. M. Kaplan Building, 66 West 12th Street

Long before the construction of The New School’s University Center, 66 West 12th Street, now known as Alvin Johnson/J.M. Kaplan Hall, was the center of the school’s campus. The idea for the structure arose in the 1920s, when the school (then called the New School for Social Research) was housed in six leased brownstones on West 23rd Street in Chelsea. As the lease was coming to a close, director Alvin Johnson decided to create a permanent home for the school, one that would “express [its] ideals” and “give visible form to its personality.” A new building would enable the school to strengthen its identity and protect it from the whims of the real estate market. “I hated the idea of leased premises,” Johnson stated in his autobiography. “How could we possibly develop institutional personality in forty thousand square feet of footage in an office building?”

66 West 12th Street Building Exterior Sketch
University Archives, Rare Book & Manuscript Library, Columbia University Libraries

However, having operated for less than ten years, the school lacked an endowment to pay for a new building. A fundraising plan was needed, along with an architect with a spectacular vision that would prompt funders to open their wallets — a significant challenge, especially since the country was entering the Great Depression.

Johnson thought of two architects who he believed could produce such a visionary design — Frank Lloyd Wright and Joseph Urban. Johnson decided on Urban and, with the aid of Board of Directors member Clara Meyer, approached the architect.

Exterior of 66 West 12th Street Building of The New School Under Construction
New School Archives

Originally from Vienna, Urban had a flourishing career as an architect before immigrating to the United States to work as a set designer for the Boston Opera Company. He was soon designing sets and lighting for the Metropolitan Opera of New York, the Ziegfeld Follies, and other companies and productions before being drawn back to architecture.

“Johnson/Kaplan Hall was unique for the time it was built, both because of the architectural vocabulary that it chose to use — call it International Style or geometrical shapes — and because Urban wasn’t a conventional architect,” said Lia Gartner, vice president for Buildings at The New School. “Now we talk a lot now about cross-disciplinary theory, but Urban represented that 90 years ago. He was a designer of all types of things; he wasn’t just a builder or an architect.” 

First Floor Interior, 66 West 12th Street Building
First Floor Interior Color Treatment

A hallmark of Urban’s design is his use of color, which is vividly demonstrated in the basement dance studio and first floor lobby area. “Urban was very much inspired by color and how it affects mood and environment,” said Gartner. “His was a very theatrical approach to architecture, and he created his own system of colors to express his vision.”

Color treatment and color palette, Dance Studio
University Archives, Rare Book & Manuscript Library, Columbia University Libraries

One of the most dramatic features of the building is the egg-shaped auditorium, the first to be built in that shape. Unlike courses at today’s New School, where class sizes are kept small, courses offered by the school at the time were sometimes attended by enough students to fill an auditorium. Johnson wanted Urban to create one that would break down the separation between instructors and students and encourage interaction. The design, with wide arched bands and reflected light, was intended to produce an intimate space with the feel of an open-air theater but the benefits of an indoor auditorium, such as temperature and acoustic controls. The shape did have one drawback: the potential to cause problems with the acoustics.  

Auditorium of the 66 West 12th Street Building
New School Archives

Along with Floyd Rowe Datson, a University of Illinois professor of experimental physics, and New York engineer T.F. Bludworth, Urban devised an ingenious solution. The three designed a plaster ceiling in the form of a grill, with perforations that kept sound waves from bouncing back into the space from the ceiling.

Detail of Plaster Grill in Auditorium
New School Archives

Believed to be the first International Style structure built in the United States, 66 West 12th Street was Urban’s last architectural work before his death in 1933. His influence can still be seen in one of New York’s landmarks, Radio City Music Hall, whose interior incorporates features from his designs, including that of the auditorium at 66 West 12th Street.


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