Woolmark Performance Challenge
Aurelia Vigouroux from The Woolmark Company France presented the Performance Challenge competition to Parsons Paris Strategic Design and Management students in their Innovations course. This international competition launched by Woolmark and Adidas challenges students to create an innovation proposal for sports and performance markets.
Students discovered innovative materials and benefits of natural wool fiber during this exciting kick-off. In the next steps, students will start conducting research on innovative techniques and technologies is the rising sports, supportive accessories and athleisure market.
Photos : Julien Mouffron-Garder