Alex Haddad
Alex Haddad is the founder of One Marketing Strategy. She holds an MBA in Marketing and Entrepreneurship (NYU), a Digital Marketing Certification (Cornell), Disrupt Yourself Coaching Certification (Whitney Johnson), and is a Product Owner and Scrum Master (Agile / Lean methods). She has conducted / led multiple types of quantitative and qualitative research (surveys, focus groups, ethnographies, 1:1 interviews), and has built and led digital analytics capabilities for organizations as well as managed change communications measurement through complexity and ambiguity.