Katherine Hayles : Public Lecture

Thinking Design through Unthought: The Power of the Cognitive Nonconscious.

Wed. Nov. 1, 2017, 6pm

Where do good design ideas come from?  Recent research in neuroscience sheds light on this perennial question.  A level of neuronal processing inaccessible to consciousness excels in fast information processing, recognizing complex patterns, and drawing inferences: the cognitive nonconscious.  This talk will present a synthesis of these results along with speculations about the sources of creativity in design and related fields.

Lecture