School of Media Studies

Alum Dr. Laura Scherling Edited New book “Digital Transformation in Design”

Alum Laura Scherling (MS in Media Studies ‘14) edited new book, “Digital Transformation in Design,” releasing soon! Laura is currently a Lecturer in Technology, Media, and Communications at Columbia University’s School of International and Public Affairs and also a Director in the M.S. Applied Analytics Program. 
What does it take to create innovative tech-savvy designs that are usable, appealing, and good for society? The contributions to “Digital Transformation in Design” introduce contemporary research on the digitization and »datafication« of products, exploring topics like user experience, artificial intelligence, and virtual environments in design. Coming from varied backgrounds in product design, interaction design, service design, game design, architecture, and graphic design, they emphasize that digital transformation is not just a technical process, but also a social and learning process that fundamentally changes the way we understand information.

You are invited to attend the book launch events in NYC locations on May 31 and June 1. Find out more information HERE.

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