Mark Walton Moderates Panel at Cultural Insights Forum 2024
Associate Professor of Practice in Media Management, Mark Walton took center stage as a moderator at the Cultural Insights Forum 2024, produced by Horowitz Research, on November 14. Leading the panel discussion titled “Revolution or Evolution: What’s Really Happening in the Streaming Space?”, Walton guided a conversation with industry heavyweights, delving into the changing dynamics of the streaming industry.
The distinguished panel featured: Patrice Courtaban, TV5MONDE, Federico Garza, NBCUniversal Telemundo Enterprises, Monica Gonzalez Piriz, Liberty Latin America, Victor J. Montilla, NAICOM, Alejandro Solorio, Comcast
Each panelist offered valuable perspectives on the streaming landscape, emphasizing the importance of meeting the diverse needs of multicultural audiences. The session opened with Adriana Waterston, EVP at Horowitz Research, who presented the latest consumer behavior insights and introduced the concept of “polyculturalism”—a more authentic approach to understanding America’s growing cultural diversity.
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