Alum Andrés Bayona Joins Exile as Head of Digital Creative Production
Alum Andrés Bayona Joins Exile as Head of Digital Creative Production
Exile Content Studio, one of Hollywood’s leading content providers for English and Spanish speaking audiences worldwide, has tapped Andrés Bayona, MS Media Management ’17, former Head of Digital Production and Content Marketing of Televisa, for the position of Head of Digital Creative Production.
Bayona’s focus will be to chart the operational and executional digital strategy across Exile’s series slate and manage the end-to-end production process of brand campaigns across multiple markets and media channels.
“I am honored and excited to have the opportunity to join Exile and build on the company’s exceptional track record of entertainment, success and innovation,” Bayona said.
Andrés was hired by the news department of Spanish-language broadcast television network Univision. Originally serving as Digital Producer, he was asked to transfer to Televisa in Mexico City where he became Head of Digital Production and Content Marketing. During his tenure, Bayona was critical in restructuring and aligning digital projects of both Univision and Televisa. He also had oversight of all digital strategies across Televisa’s entertainment bracket, comprised of telenovelas, reality, award, comedy, morning shows, and additional scripted content.
Among some of the digital projects he led in Mexico include the critically acclaimed “Vencer” franchise (“Vencer el Miedo”/Overcome The Fear, “Vencer el Desamor”/Overcome Heartbreak and “Vencer el Pasado”/Overcome The Past), “Imperio de Mentiras” (Empire of Lies), the comedy show “Vecinos” (Neighbors), the Mexican version of “The Masked Singer”, and “Fábrica de Sueños” (The Collection), an anthology of timeless classics, including “La Usurpadora”/The Usurper, “Cuna de Lobos”/Den of Wolves, and “Rubí”, that captured the attention of millions of people in the 1980s and 1990s and were re-imagined for a new generation.
Andrés Bayona is a journalist, media, and communications consultant with experience in public relations, digital, and media production. Bayona was an anchor, producer, and reporter for the first News in English division at RCN Television in Colombia. He also worked in communications as a consultant for public traded and private global companies, including General Electric, Swiss Re, SAB Miller, and Starbucks.
Andrés is also a contributor for Forbes Magazine. He also produced a short film, which was selected for RUFF CUTS, a series of screening sessions at the New School of Media Studies in New York. Bayona earned his B.A. in Social Communication and Journalism from Universidad de La Sabana in Colombia, and holds a Master’s in Media Management from The New School in New York.
About Exile Content Studio
Exile Content Studios produces premium long and short-form content in Spanish and English for a global audience across multiple platforms — TV, Film, Audio and Digital. Launched in 2018, the full-service studio’s award-winning team recently co-produced Todo Va A Estar Bien with Diego Luna as showrunner and Sueño Real, about Real Madrid´s women’s Football team with journalist Ana Pastor. Prior to launching, Exile’s team delivered three seasons of El Chapo for Netflix and was behind the critically acclaimed and Emmy and Sundance Audience award-winning documentary, Science Fair, in addition to Netflix’s Who Killed Malcolm X and The Traffickers.
Exile continues to develop impactful original content while leading the charge for diversity in entertainment in partnership with top-talent Latinx creators. To further their commitment to paving the way for Latinx female writers, directors and showrunners, Exile recently created the Latina Talent Incubator – a program created for the discovery and development of emerging female Latinx content creators.