Balancing Academics and Industry: A Media Management Graduate’s Perspective
Edited by Vismitha Yaji
Student Voices brings in a fresh installment, featuring Media Management graduate Rishi Bhanushali, who is navigating the challenges of balancing academics, professional growth, and the fast-paced media industry. With resilience, adaptability, and a passion for media, Rishi shares his journey of managing time, seizing opportunities, and staying ahead in an ever-evolving field.
As a Media Management graduate student, Rishi navigates coursework while staying ahead in a fast-paced industry that demands adaptability, strategic planning, and resilience. From juggling deadlines to seizing new career opportunities, the challenge lies in finding equilibrium amid constant change. Yet, with determination and the right approach, mastering this balancing act becomes a stepping stone toward a dynamic and fulfilling career.
Can you share a moment from your student life that challenged you and taught you something valuable?
One of the most valuable lessons I learned as a student came early on when I struggled with the flexibility of independent learning. Unsure of my path, I felt lost—until Professor Mark Walton advised me, “Take charge of your time. Use the flexibility to explore and shape your own path.” That shift in mindset taught me that growth isn’t just about the classroom—it’s about how you engage with the opportunities around you.
What’s the one thing you wish more people understood about being a student today?
I wish more people understood that being a student today goes beyond the classroom. Coursework matters, but real growth comes from networking, attending workshops, and gaining hands-on experience. The job market is tough—companies expect internships and relevant experience even for entry-level roles. Cold applications rarely work, and the system isn’t always in your favor. Building connections and staying proactive can make all the difference. College is a time to learn and explore, but preparing for life beyond graduation is just as important.
Is there a particular class, event, or experience here that changed your perspective on something?
Taking Projects: Transforming Data with Professor Jonathan Thirkield was a game-changer for me. With no prior coding experience, I tackled Python, SQL, JavaScript, and data visualization—pushing my limits every week. Jonathan’s hands-on approach, late-night availability, and Slack group support made all the difference.
For the midterm, I created an Indian Pahar system-based clock, and for the final, I built a dashboard analyzing books and their movie adaptations using APIs and data scraping. This class showed me that learning is limitless, technology is constantly evolving, and data has the power to shape media and storytelling in ways I never imagined.
What’s a lesson you’ve learned outside the classroom that’s had the most impact on you?
Working as a Content Manager for the Admissions Communications Office has been one of the most meaningful parts of my time here. Over the past year and a half, I’ve created content to engage prospective students, gaining valuable insights along the way.
A key lesson has been the importance of accessibility in digital communication—something my manager, Susan Forte, has emphasized. Despite four years in social media, I’m only now realizing its impact on engagement.
Beyond content creation, this role has pushed me out of my introverted comfort zone. Stepping in front of the camera for Instagram reels has boosted my confidence and adaptability—skills I’ll carry far beyond college.
If you could change one thing about your student experience, what would it be and why?
If I could change one thing about my student experience, it would be having the chance to take a class with Professor Court Stroud. I heard amazing things about him from my seniors, but I never enrolled in his courses. By the time I planned to take his Programmatic Media and Marketing class in Fall 2024, it was canceled, and he had left the university.
While I regret missing the opportunity to learn from him directly, I’m grateful we connected via email. He generously shared his course materials, which have been incredibly valuable in shaping my understanding of the field. Despite not taking his class, his support beyond his time here speaks volumes about his dedication. I truly wish I had the chance to learn from him in person.
Is there anything else you’d like to share about your university journey or any achievements of yours that you would like to highlight?
As graduation approaches in May, I can honestly say my time in New York has been unforgettable. The people I’ve met, the professors I’ve learned from, and the teams I’ve worked with have shaped my journey in ways I wouldn’t trade. If I could, I’d relive it all again.
One of my proudest achievements was interning at the International Emmy Awards for two years as a Gala Talent Handler and Red Carpet Coordinator. The exposure to industry figures and high-profile events was incredible. I also had the privilege of serving as a Course Assistant for Professor Linda Saint-Marc, whose support has been invaluable throughout my academic and professional path.
Lastly, my role as a Content Manager has been highly rewarding. My manager and I have been invited to speak at a summit in Philadelphia in May 2025, where we’ll share insights on student perspectives in university communications. It’s an exciting milestone that perfectly caps off my time here, and I’m eager for what’s next!
What are some of the grievances you’ve faced in your academic experience or with your courses?
While the MS Media Management program has been valuable, I feel its focus is mainly on film and production, leaving out important areas like marketing and advertising. Many courses listed are either rarely offered, canceled, or asynchronous, which made it tough to explore topics of interest. The lack of STEM-related courses in a STEM-designated program is also disappointing.
The recent restructuring within the School of Public Engagement, with courses being moved to other schools, has added confusion. As the School of Media Studies transitions to Parsons, I hope these issues are addressed for future students. While these concerns can’t be factored as complaints, they are important for improving the program.